Our Mission and Values

The Mission

Wellbeing Lancashire is a collaborative organisation, which works to align wellbeing strategy and delivery across Local Government, the Integrated Care System, Educational Establishments, Third Sector Organisations and Local Businesses.

Initially formed to respond to the acute wellbeing challenges of a global pandemic, a gap was highlighted for wellbeing to be weaved into recovery strategies across businesses, communities, and at an individual level.

At Wellbeing Lancashire, we have a range of objectives based on making wellbeing a top priority in Lancashire, including:

– Implementing wellbeing into economic, industrial and manufacturing strategy

– Being a signposting partner for wellbeing delivery

– Aligning with health innovation to start to prevent future wellbeing challenges, starting today

– Suppoting the mission of a kinder society …

… Join us on our mission to make Lancashire the KINDEST county

Kindness forms a critical element of wellbeing and we have pulled together the themes of kindness to create a toolbox that anyone can incorporate into their organisation to raise kindness levels.

World Kindness Day is celebrated annually on 13th November. On this day, participants attempt to make the world a better place by celebrating and promoting good deeds and pledging acts of kindness, either as individuals or as organisations.

World Kindness Day was first launched in 1998 by The World Kindness Movement, an organisation formed at a 1997 Tokyo conference of like-minded kindness organisations from around the world.

There are currently over 28 nations involved in The World Kindness Movement which is not affiliated with any religion or political movement.

The mission of the World Kindness Movement and World Kindness Day is to create a kinder world by inspiring individuals and nations towards greater kindness. In the UK, Kindness Day is organised by Kindness UK, a not for profit organisation.

Kindness Day UK was launched on 13th November 2010, and the event has continued to grow in popularity every year with increasing numbers of individuals, schools, charities, institutions and businesses taking part.

“We have created an acronym for the word ‘kindest’”

Kind – this principle underpins everything and since Coronavirus, attitudes to kindness have increased since the pandemic hit. Findings show that the average monthly searches for ‘acts of kindness’ are 4400 in 2020, compared with 2900 in 2019.

Meanwhile, the search term ‘random acts of
kindness’ has more than tripled since last year. We want individuals, communities and organisations to attempt to make Lancashire an even better place by promoting good deeds and pledging acts of

Individual – essential to life is self-care, and looking after your own health is critical. We want health improvement to be an essential component of our mission.

No judgement – we want to erase judgemental attitudes in the county towards sexual preference, religion, ageism, sexism, race and disability.

Do the right thing – we want to create a county where integrity is a core value by all.

Empathy – empathy allows people to build social connections with others. By understanding what people are thinking and feeling, people are able to respond appropriately in social situations. Research has shown that having social connections is important for both physical and psychological wellbeing.


Society – the whole mission for Wellbeing Lancashire is to create a kinder and more empathetic society where people value, support and get involved in their local communities and neighbourhoods.

Trust- this is the value that underpins all of the above factors and is at the heart of Lancashire becoming the kindest county. It’s about erasing silo working amongst organisations, where people stop falling through the gaps and everyone works together for a more integrated approach.

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